Integration

SupportAi with HubSpot

Lead capture in a chat widget is only useful if the lead ends up where sales can act on it. SupportAi fires a signed webhook the moment a lead is captured; point it at HubSpot and the contact appears with source, page and conversation summary.

For account-aware support, an action can read HubSpot contact and company properties so the agent knows who it is talking to.

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Setup

  1. 1

    Create a HubSpot private app with contacts and deals scopes

  2. 2

    Add a lead.created webhook in SupportAi pointing at HubSpot or your middleware

  3. 3

    Optionally add a get_contact action for account-aware answers

  4. 4

    Map lead fields to HubSpot properties

Read the docs

What you get

  • lead.created webhooks create or update HubSpot contacts
  • Deal creation for qualified enquiries
  • Contact lookups for personalised answers
  • UTM and page source captured with each lead
  • Works alongside HubSpot forms and chat

Leads into HubSpot in real time

Forms trigger on intent, after N messages or on demand. Each lead includes name, email, custom fields, the page it came from and UTM parameters. A webhook creates or updates the HubSpot contact and can open a deal.

Personalised answers from CRM data

With a signed identifier, a get_contact action can pull plan, lifecycle stage or owner so the agent tailors answers and routes escalations to the right rep.

Complement, do not replace

Keep HubSpot forms and sequences. SupportAi handles the conversational front end and support load, and hands sales-ready leads to HubSpot workflows.

FAQ

Frequently asked questions

No. Webhooks can call HubSpot's API directly. Middleware is optional for complex mappings.

Keep exploring

Turn conversations into HubSpot contacts

One webhook and every qualified chat lands in your CRM.

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