Privacy Policy

Last Modified: Wednesday 30th August 2023

1. Introduction

Please read this Privacy Policy ("Privacy Policy") before using our Service, including the Website, Widget, and API (as defined below). These are collectively referred to as the "Service". This Privacy Policy governs the types of information and data we collect, and how we use and share this information.

Your access to and use of the Service are conditional upon your agreement to the Terms & Conditions ("Terms & Conditions"). These Terms include the conditions of the Privacy Policy set forth below.

("Support AI") operates the Service. We use your data to provide and improve the Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used herein have the same meanings as in our Terms & Conditions.

2. Definitions

• API means Support AI application programming interface to be integrated with the User's software.
• Cookies are small files stored on your Device.
• Device means a computer or a mobile device.
• Data Controller means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.
• Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.
• Data Subject is any living individual who is the subject of Personal Data.
• Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
• Service means together the Website, Widget, and/or the API (depending on the scope dedicated to a given User).
• Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• User is the individual using our Service. User corresponds to the Data Subject, who is the subject of Personal Data.
• Website means web pages located at .
• Widget means a Support AI widget that may be implemented on the User's website.

3. The Data Controller

The controller of your Personal Data is: Support AI, Sub Division of Browns Distribution Services Ltd, Chemical Lane East, Stoke on Trent, Staffordshire, ST6 4FB, United Kingdom

4. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

5. Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"), including:

• Email address
• First name and last name
• Cookies and Usage Data

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service through a Device ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique Device identifiers, and other diagnostic data. When you access the Service with a Device, this Usage Data may include information such as the type of Device you use, your Device's unique ID, the IP address of your Device, your operating system, the type of Internet browser you use, unique Device identifiers, and other diagnostic data.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information about your visit. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your Device. Other tracking technologies such as beacons, tags, and scripts may also be used to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies: We use Session Cookies to operate our Service.
• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
• Security Cookies: We use Security Cookies for security purposes.
• Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

6. Use of Data

Support AI uses the collected Personal Data for various purposes:

• To provide and maintain our Service: This includes using email addresses, first names, last names, cookies, and Usage Data as necessary to fulfill our contractual obligations to you.
• To notify you about changes to our Service: This includes using email addresses, first names, last names, cookies, and Usage Data as necessary to communicate important updates and modifications to the Service.
• To allow you to participate in interactive features of our Service: This includes using email addresses, first names, last names, cookies, and Usage Data to enable your engagement with interactive elements of the Service.
• To provide customer support: This includes using email addresses, first names, last names, cookies, and Usage Data to assist you with inquiries, troubleshoot issues, and address concerns.
• To gather analysis or valuable information for service improvement: This includes using email addresses, first names, last names, cookies, and Usage Data to conduct analysis, research, and data evaluation aimed at enhancing and optimizing the Service.
• To monitor the usage of our Service: This includes using email addresses, first names, last names, cookies, and Usage Data to track and analyze the usage patterns and trends of users for statistical purposes and to improve the overall user experience.
• To detect, prevent, and address technical issues: This includes using email addresses, first names, last names, cookies, and Usage Data to identify and resolve technical problems, troubleshoot errors, and ensure the smooth operation of the Service.
• To fulfill any other purpose for which you provide it: This includes using email addresses, first names, last names, cookies, and Usage Data as necessary to fulfill specific requests or requirements communicated by you.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection: This includes using email addresses, first names, last names, cookies, and Usage Data to facilitate billing processes, invoice management, and payment collection as required under contractual agreements.
• To provide you with notices about your account and/or subscription, including expiration and renewal notices, email instructions, etc.: This includes using email addresses, first names, last names, cookies, and Usage Data to communicate important updates and information regarding your account or subscription status.
• To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information: This includes using email addresses, first names, last names, cookies, and Usage Data to inform you about relevant news, promotional offers, and events related to our offerings, subject to your consent.
• In any other way we may describe when you provide the information: This includes using email addresses, first names, last names, cookies, and Usage Data as explicitly specified or implied at the time of data collection for purposes consistent with the provided information.

7. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will also retain Usage Data for internal analysis. Usage Data is generally retained for a shorter duration, except when this data is used to enhance security or to improve the functionality of our Service, or we are legally obligated to retain this data for extended periods.

8. Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your country, territory, or other governmental jurisdiction where data protection laws may differ from those of your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and other countries for processing.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place, including security measures to safeguard your data and other personal information.

When transferring your Personal Data abroad, we will protect that data as described in this Privacy Policy and comply with applicable legal requirements.

9. Disclosure of Data

We may disclose the Personal Data you provide under the following circumstances:

• When legally required, such as in response to valid requests by public authorities.
• In the event of a merger, acquisition, or asset sale, your Personal Data may be transferred to the acquiring entity.
• To our subsidiaries, affiliates, employees, contractors, service providers, and other third parties to assist us in operating and enhancing our Service.
• For the purpose of displaying your company's logo on our Website, with your explicit consent.
• In any other cases, with your explicit consent.

We do not sell or otherwise distribute your Personal Data, except as stipulated in this Privacy Policy.

10. Security of Data

Your data security is of utmost importance to us. We take appropriate measures to protect the Personal Data you provide against accidental or unlawful destruction, loss, alteration, unauthorised access, disclosure, or use. We keep backup copies of data, and only authorised personnel with a legitimate need have access to the Personal Data.

11. Your Data Protection Rights

If you are a resident of the United Kingdom or other jurisdictions with similar data protection laws, you have specific data protection rights. These rights include:

• Access: You have the right to request access to your Personal Data and receive details about its processing.
• Rectification: You have the right to request the correction of any inaccurate or incomplete Personal Data.
• Erasure: You have the right to request the erasure of your Personal Data under certain conditions.
• Restriction of Processing: You have the right to request a restriction on the processing of your Personal Data under certain conditions.
• Objection to Processing: You have the right to object to the processing of your Personal Data under certain conditions.
• Withdrawal of Consent: If we process your Personal Data based on your consent, you have the right to withdraw that consent at any time.
• Data Portability: You may have the right to request a copy of your Personal Data in a commonly used and machine-readable format, for the purpose of transmitting it to another data controller.
• Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your Personal Data is in violation of applicable data protection laws.

To exercise any of your rights under data protection laws, please contact us using the information in the 'Contact Us' section below. We may need to verify your identity before we can address your request. Note that exercising some data protection rights may impact your use of certain features of the Service, particularly those that require the processing of Personal Data.

12. Data Protection Rights in the United Kingdom

In accordance with UK data protection laws, we adhere to the following:

• Users can browse our site anonymously.
• The word 'Privacy' is clearly indicated in our Privacy Policy link, which can easily be found on the specified page of our website.
• Any changes to our Privacy Policy will be notified on our Privacy Policy page.
• Users can amend their personal information by emailing us at support@.

We also respect 'Do Not Track' signals. We do not engage in tracking, planting cookies, or using advertising when a 'Do Not Track' browser setting is activated. You can enable or disable 'Do Not Track' through the Preferences or Settings page of your web browser.

13. Service Providers

We may engage third-party companies and individuals to facilitate our Service ('Service Providers'), to provide the Service on our behalf, to perform Service-related tasks, or to assist us in analysing how our Service is used. These Service Providers have access to your Personal Data only to the extent necessary to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

14. Analytics

We may utilise third-party Service Providers to monitor and analyse the use of our Service, such as Google Analytics and Mixpanel. These Service Providers collect and process Usage Data to evaluate and improve our Service. For more information on the privacy practices of these Service Providers, we recommend referring to their respective privacy policies.

15. Payments

Should you make payments for our products or services, we may use third-party payment processors such as Stripe. Your payment card details are provided directly to these payment processors; we do not store or collect this information. These payment processors have their own privacy policies governing the use and protection of your payment information.

16. Links to Other Sites

Our Service may contain links to other websites that are not operated by us. We strongly recommend that you review the privacy policy of each website you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

17. Children's Privacy

Our Service is not directed to anyone under the age of 16 ("Children"). We do not knowingly collect Personal Data from children. Should you, as a parent or guardian, become aware that your child has provided us

18. Changes to This Privacy Policy

We may revise our Privacy Policy from time to time. Any changes will be updated on this page and the "Last modified" date at the top of this policy will also be updated. It's your responsibility to review this Privacy Policy regularly for any amendments. By continuing to use our Service or by providing us with Personal Data after changes have been made, you are consenting to the updated Privacy Policy.

19. Contact Us

Should you have any queries regarding this Privacy Policy, you may contact us at support@.